Skip to content

SERVICES

FRACTIONAL SALES

Looking for sales leadership but not yet ready for a hire? That's when a Fractional Sales Leader is of great value. Experienced, knowledgeable and flexible.

INTERIM SALES

When you are in need of additional capacity in Sales for a temporary term an Interim sales fills the gap. From BDR to Sales Management we offer from a pool of experienced and succesfull sales.

CRM CONSULTANTS

The right combination of experienced Sales with CRM skills. That is the ideal person to help you leverage the value of your CRM investment. Certificied HubSpot and FreshWorks consultants are available across Europe.

The differences between Fractional and Interim?

The critical component defining a fractional is that it's a transformative role. It's a tool for a company / founder to enact rapid change in a period of a company's lifecycle where "what got us here won't get us there."

These types of transformations generally require a level of leadership that's unnecessarily expensive for the company to hire full-time—and the transformation processes usually don't require 24/7 top shelf expertise to begin with.

It requires something that's more hands-on than a board member, but less hands-on than a full-time executive.

This is where the fractional format kicks in: you can supplement your existing workforce with seen-it-done-it-love-it leadership that can materially cut out the trial-and-error parts of the journey. They've seen the movie before.

But instead of doing it in a consultant way (spend a few weeks with you, drop a 100 page PDF and leave), you still get someone who is with you in the trenches to make sure the transformation sticks.

It's an incredibly powerful proposition—in the right place, at the right time.

Credits to Tommi Forsstrom

  • Voorvertoning van afbeelding

Some of our customers

"I highly recommend Eric for his strategic mindset and expertise in CRM strategies. He consistently starts conversations by aligning objectives and metrics, ensuring every initiative is goal-driven and measurable. Eric will definitely bring structure in the process and has a deep understanding of needed CRM tactics, combined with his ability to implement operational improvements. Eric blend of strategic planning and hands-on execution is a very unique skills to add to the team"
Wicher Schapers
Wicher Schapers - Head of Growth at Skydreams (Homedeal), Former head of Precision Marketing @ UGG.

 

"Eric has supported us with designing  and professionalising of our business development. Thanks to his extensive experience in IT and his transparent and goaloriented approach we’ve made significant progression in a short period of time."
AddvueConnect-1

Vincent Brouwer

Founder and Owner

 

OUR other BUSINESS LINES

OrPulse_Logo-DEF 4xOrangePuls

Agency that provides Services and Solutions that drive your business in B2B. Certified HubSpot partner.

Website OrangePuls

Logo EnrichleadsEnrichleads.nl

Verify and enrich data about your leads, prospects and customers. Enrich with the data that you need to do your business better.

Website Enrichleads

ABOUT

Optum Nova was founded in 2018 by Eric Pijfers

IMG_1147-bewerkt

WHY

With 35+ years in various commercial roles within both Corporates like SAS and IBM and smaller IT companies, Eric decided in 2018 after a tenure with OutSytems to step out of Corporate IT.

What if I can share my expertise and skills with companies that might not have the same resources and maturity as the Corporate IT giants but have the same or even higher level of ambition?

Many companies in B2B are looking at the Big ones as an example on how to effectively and succesfully apply modern sales techniques and solutions to improve their overall results. In daily practice they lack both the time and knowledge to implement and succesfully adopt and use these new solutions.

And that is when we step in: we provide hands-on resources on a temporary basis to optimize your salesprocesses, from  lead to contact to contract. 

We work with a pool of highly experienced senior salespeople, primarily with their roots in IT all available on an interim or fractional basis, full- or parttime.