Fractional & interim VP Sales · HubSpot Solution Partner
Senior sales leadership. A CRM that actually works.
I help B2B scale-ups across Europe build a sales engine they can forecast on, as your part-time or interim sales leader, with your CRM set up the way you actually sell.
Eric Pijfers
Founder · 35+ years in complex B2B sales
Trusted by B2B companies
Wolters Kluwer · SAS Institute · Twinfield · ecoflow · Sound Of Data · Urban Gym Group · Tulip Tech - Beweegpartner - Felix Safety - RFloorzz - ThermoGen · OSQUAY · ITOBLOX · Inforza · Cadmatic · SPS
How I help
Three ways to put senior sales experience to work
Fractional Sales Leadership
I join your team as Salesleader 1 to 3 days a week, with go-to-market strategy, team coaching and a pipeline you can forecast on.
Interim Sales Leadership
Your sales lead left, or a turnaround can't wait. I'm in place within days, steady the team and hand over to a permanent successor.
CRM & HubSpot Consultancy
I select, implement and tune your CRM (HubSpot, Freshworks or ...) around how you sell, so your team actually uses it.
Why Optum Nova
A sales leader first. A CRM expert second.
A CRM without a sales process is an expensive address book. A sales process without a CRM can't be measured or scaled. I bring both, working from inside your team.
Hands-on, not slideware
I work in your team, report weekly and own the outcome.
Built for scale-ups
B2B companies with 5–100 people in industries like tech, SaaS, industry, finance and greentech.
Qualification that sticks
MEDDICC, SPICED and more, built into CRM so the forecast means something.
Modern sales tech
HubSpot, Breeze AI, Apollo, Clay, Claude and Gong, connected and actually used.
Hiring a full-time VP Sales felt too early and too expensive. Two days a week with Eric gave us that senior experience straight away. He sharpened our ICP, cut our sales cycle and handed over a team that runs without him.
Mark Jansen, founder & CEO, Datastream Analytics
Ready to accelerate your sales?
Book a free 30-minute intake call with me. No obligation, just a straight conversation about where you are and what would help.