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About Optum Nova

B2B Growth. Powered by Experience. Fueled by HubSpot. Led by Sales Experts.

At Optum Nova, we don’t just implement CRM systems — we enable transformation.

Founded by Eric Pijfers, a seasoned commercial leader with 35+ years in complex B2B sales, we help ambitious organizations build scalable revenue engines with HubSpot CRM at the core — and real sales leadership to drive them forward. Over the years Eric has built an eco-system of highly qualified and experienced Sales and Sales leader with the same spirit and drive.

Whether you're looking to implement HubSpot from scratch, optimize your setup, or inject experienced sales leadership into your business, we bring the expertise, structure, and momentum you need to grow.

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WHAT WE DO

🔧 HubSpot CRM Services & Solutions

  • HubSpot Sales Hub and Marketing Hub implementation

  • CRM optimization, automation, reporting & sales enablement

  • Team training, onboarding, and change management

  • Local, hands-on support to drive adoption and ROI

 

🚀 Interim & Fractional Sales Leadership

  • Interim Sales Management during change, growth, or transition

  • Fractional Commercial Leadership (1–3 days/week)

  • Revenue strategy, team coaching & pipeline accountability

  • Go-to-market transformation and sales turnaround projects

In short? We’re the missing commercial engine you wish you had in-house.
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WHY WORK WITH US?

1. We’ve done the job.

Eric has built and led international sales teams, turned around commercial operations, and delivered results in tech, finance, industry, SaaS, and greentech. You’re not getting consultants — you’re getting a trusted commercial operator who knows what it takes to deliver real growth.

2. CRM and sales go hand-in-hand.

HubSpot is a powerful tool — but only when it supports a strong sales strategy. We don’t treat CRM and sales as separate silos. We integrate them, ensuring your CRM setup drives actual business outcomes, not admin overhead.

3. Local, agile, committed.

We’re based near Leusden and work with B2B clients across the Netherlands and Europe. We’re not an agency chasing billable hours — we’re your partner in growth. Strategic when needed, sleeves-up when it matters.

WHO WE WORK WITH

We support B2B companies and scale-ups that:

  • Have between 5 and 100 employees

  • Need to implement or improve their use of HubSpot

  • Want senior-level commercial support without full-time cost

  • Are serious about scaling revenue — but need help making it happen

Who we work with
What you can expect

WHAT YOU CAN EXPECT

Clarity. Commitment. Commercial Impact.

From the first conversation to final delivery, we bring:

  • Strategic insight and hands-on action

  • Clear communication and no-nonsense execution

  • Measurable results — not just reports

LET's TALK

Whether you need HubSpot done right or a fractional or interim sales leader who can drive results, Optum Nova is ready to jump in.

📞 Book an intro call
📍 Based in Leusden, serving B2B clients across the Netherlands and Europe

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