Fractional sales leadership for B2B Organizations

WHY CHOOSE FRACTIONAL SALES LEADERSHIP?

Scalable Leadership. Strategic Firepower.

Whether you're:

• Building your first sales team

• Expanding into new markets

• Preparing for funding or exit

• Or simply need a stronger commercial rhythm

A fractional sales leader can help you:

• Develop and execute a winning go-to-market strategy

• Build and coach a high-performing sales team

• Improve forecast accuracy and pipeline reliability

• Align your marketing, sales, and customer success

• Take ownership of your commercial results — without adding full-time headcount

Hands-on execution, strategic accountability, no corporate overhead.

WHAT YOU GET WITH OPTUM NOVA

• Seasoned commercial leaders with 25+ years in B2B sales

• Leadership 1–3 days per week, tailored to your growth phase

• Expertise across many industries like SaaS, industry, high tech, finance, and greentech

• Full integration into your business — no slide decks, just results

We don’t sit on the sidelines. We operate like a member of your management team — embedded, accountable, and focused on revenue impact.

WHEN FRACTIONAL MAKES SENSE

We typically step in when:

• You're a founder-led company needing to build structure and scale

• Your sales lead has left — and you want to bridge the gap smartly

• You're entering a new region or vertical

• CRM, reporting, and sales operations need leadership

• You want consistent coaching and accountability for your team

“Think of us as your part-time sales VP — fully engaged, without full-time cost.”

HOW WE WORK

1. Free intake call
   We explore your goals, challenges, and whether there’s a fit.

2. Flexible engagement
   You choose the cadence — typically 1 to 3 days per week, short- or mid-term.

3. Integrated execution
   We lead your sales function and deliver results, with reporting and rhythm built in.

4. Scalable handoff
   When the time comes, we help recruit and onboard a full-time leader to continue the momentum.

NEED PART-TIME SALES LEADERSHIP THAT DELIVERS?

Let’s talk. Book a free intake — and let’s see how fractional sales leadership could accelerate your commercial growth.

WHAT CLIENTS SAY

"With Optum Nova’s fractional leadership, we built a sales strategy that actually delivered. It felt like having a full-time sales director — at a fraction of the cost."
– Co-founder, Industrial GreenTech scale-up

THE DIFFERENCES BETWEEN FRACTIONAL AND INTERIM?

The critical component defining a fractional is that it's a transformative role. It's a tool for a company / founder to enact rapid change in a period of a company's lifecycle where "what got us here won't get us there."

These types of transformations generally require a level of leadership that's unnecessarily expensive for the company to hire full-time—and the transformation processes usually don't require 24/7 top shelf expertise to begin with.

It requires something that's more hands-on than a board member, but less hands-on than a full-time executive.

This is where the fractional format kicks in: you can supplement your existing workforce with seen-it-done-it-love-it leadership that can materially cut out the trial-and-error parts of the journey. They've seen the movie before.

But instead of doing it in a consultant way (spend a few weeks with you, drop a 100 page PDF and leave), you still get someone who is with you in the trenches to make sure the transformation sticks.

It's an incredibly powerful proposition—in the right place, at the right time.

Credits to Tommi Forsstro