About me
Eric Pijfers, founder of Optum Nova. A sales leader first, a CRM expert second.
I've spent more than 35 years in complex B2B sales, including at IBM and SAS. Through Optum Nova I help B2B companies across the Netherlands and Europe in two ways: as a senior sales leader on a fractional or interim basis, and by implementing CRM that sales teams actually adopt.
I believe sales strategy and CRM belong together. A CRM without a sales process is an expensive address book, and a sales process without a CRM can't be measured or scaled.
Who I work with
B2B companies and scale-ups with 5 to 100 people in industries like tech, SaaS, manufacturing, finance and greentech that want senior commercial support without a full-time hire, or a CRM setup that works.
Based in Leusden, working across EMEA
Rozengaarde 38, 3831 CD Leusden, the Netherlands
Ready to accelerate your sales?
Book a free 30-minute intake call with me. No obligation, just a straight conversation about where you are and what would help.